RAWAFED, a Jordanian Development and Consulting Company established in 2008, has developed a concept to establish an Export House in Jordan. Export House is a corporate entity that undertakes the responsibility of entering an export market on behalf of a number of small and medium enterprises that otherwise have limited or non-existent capability to reach the export markets individually, primarily due to scale and financial capacity.
Being mindful that Jordanian companies have a competitive advantage due to Jordan's location relative to the Dead Sea, Rawafed Consulting & Development was inspired to partially shift its focus onto Jordanian SMEs in the Dead Sea products' sector.
Rawafeds' Export House displays an array of Jordanian personal care brands that are enhanced with minerals and salts from the Dead Sea. The products are classified under the following themes: Facial Care, Body Care, Hand Care, Foot Care, Hair Care, Sun Care products as well as Bouquets of products.
Rawafed is also in the process of developing a new brand "FLOAT" that would satisfy consumer requirements and complement other Jordanian Brands which the Export House is ready to market and sell.