Lajoya was created in 2003 due to the suggestions of the general public that the designer/owner should offer her beautiful designs/costumes to the whole world. We are a manufacturing/export company. The products that we offer are formal, ceremony and ball gowns as well as a new dimension of Latin and Ballroom dancing costumes. Innovative designs, best fabrics from around the world and Swarovski crystals are used in the creation of the costumes. Every design/costume is unique and the dresses are made to standard sizes. We also offer unique hand knitted beaded dresses. The owner of the company has a University Degree in International Business and work experience in international trade worldwide. With a small team of pattern makers and dress makers, the first collection has successfully been completed. The collection consists of formal, ceremony and ball gowns as well as a new dimension of Latin and Ballroom dancing costumes. The advice of many dancers is taken into our design and fabric considerations to help us create practical, comfortable but also different and dazzling costumes. There is also a collection of gorgeous hand knitted dresssed, most of them artfully decorated with beads and Swarovski Crystals. Lajoya would like to see its unique designs appreciated in different countries around the world. Our short term Marketing Objective is to establish brand awareness among target market and suppliers, trial purchase, favourable image of excellent boutique quality and good price. Our mission in relation to the formal and ball gowns is to dazzle the eyes of everyone who sees them and in relation to the Latin and Ballroom costumes is to create exquisite costumes, which enhance dance moves and captivate audiences with their originality.