Maxim International (Pvt) Ltd is an established company based in Lahore, Pakistan and owned by a consortium of European companies and a leading Pakistan Industrial House: European Agro Ventures Ltd. TBL Agro Venture and Babar Ali Foundation. The Chief Executive of the company is the former Chief of Pepsi Co for Pakistan, Central Asia, Afghanistan & Iran. Other senior executives include veterans of cattle feed industry with over 100 years of combined experience in Cattle Feed. Maxim is the largest cattle Feed company in Pakistan with a franchise network spread over 35 districts of Pakistan.
Maxim is under exclusive license from Trouw Nutrition International (TNI) which is the worlds largest nutrition company operating in 65 countries with an annual turnover of 65 Billion Euros. Trouw Nutrition International is the global leader in premixes, innovative feed specialties and nutritional services for the animal nutrition industry. Since 1931, its feed to food solutions have met the needs of feed producers, integrators, distributors and home mixers, as well as the companion animal industry. Maxim International and TNI partner in technical and quality control areas to provide the best value to the customer and the consumer.