King Car Group initially started from Chu Chen Industrial Co. and expanded to King Car Food Industrial Co. in 1979. Bearing the spirit of "pursuing for excellence", the guideline of new product development not only provides healthful diets but also serves functions of convenience and nutrition. In 1982, the company was the first in Taiwan to market canned coffee. Through its effective TV ads, rand image, and premium quality, Mr. Brown coffee became very popular. In 1994, the company became Taiwan's top beverage company in terms of sales. Its brand is synonymous with localization, environmental awareness, and social responsibility. Mr. Brown is sold throughout the world from Asia to Africa. In 1998, the company established the first Mr. Brown coffee shop. Today, there are more than 30 such shops in Taiwan, and each has an European-style interior design. Currently, the company sells its products with millions cases of Mr. Brown series, Natural Water, and Tea internationally. In several territories, Mr. Brown is so popular that it is top seller of the whole.